​Skills Used

• Web Design & UX/UI

• Branding

• SEO Optimization

• Content Strategy

• Graphic Design

• eCommerce Integration

• Email Marketing

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The Problem

Previously reliant on social media platforms, Trendy Mint lacked:

• A centralized location for products, tutorials, and resources.

• A seamless purchasing process for customers.

• A consistent, brand-aligned user experience.

• A platform to capture leads and build an email list.

This fragmented approach led to customer confusion and hindered business scalability.

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Needs & Goals

• Increase Online Sales

• ​Enhance Brand Awareness

• Improve Organic Traffic

• Grow Email Subscriber Base

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The Solution

• Centralized Digital Products

• User-Friendly Navigation

• Secure eCommerce Platform

• Community Engagement

• SEO-Optimized Content

• Responsive Design

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Outcome and Impact

Since launching TrendyMint.com, the site has:
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• Enhanced Brand Recognition: A consistent, on-brand design across every page has made Trendy Mint stand out as the go-to hub for creative cookie decorators. ​

 

• Increased Organic Traffic: Thanks to SEO-optimized pages and blog content, the site ranks well for key search terms, bringing in new visitors organically. 

 

• Grown the Community: The email list has expanded significantly, turning casual browsers into loyal subscribers who are more likely to purchase high-value products like the Everything Iced subscription.

 

• ​Built Trust and Loyalty: The friendly, approachable voice—paired with easy-to-use resources—has fostered a sense of community and trust, making bakers feel supported and inspired.

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Reflection

​The development of TrendyMint.com unified the brand's digital presence, enabling a more personal and generous service to its audience.

By combining strategic design, content, and a sassy personality, Trendy Mint transformed into a creative hub for bakers aiming to thrive.

The key takeaway: a website should create an experience that makes customers feel seen, supported, and empowered.