Context:
When I launched TrendyMint.com, I wasn’t just creating digital products—I was also building a brand from scratch. That meant figuring out who I was talking to, how they interacted with content, and what actually led to clicks, saves, and conversions.
 

This section of my portfolio breaks down the social media data I tracked and how I used it to shape both content strategy and product development. From Instagram Reels to Pinterest pins to email click-throughs, I paid attention to the details—what got shared, what got ignored, and what made people take action.
 

I didn’t just post and hope for the best. I tested. I adjusted. I learned who my audience actually was—not just by demographics, but by behavior.