Visual Branding
Hearth and Healing
Brand Vibe:
A brand that feels like a deep breath and delivers the warmth of home.
For those going through grief, giving of themselves. Hurting.
Think: "Hey, we’ve got your back." Hearth and Healing is your friend that brings a cup of herbal tea when you're having a meltdown. It’s rooted in authenticity, community, and gentle transformation — a brand that empowers people to nurture themselves while creating a sense of belonging.
The
Brand Story
No one tells you how quiet grief is.
HOW LOUD IT IS.
How it shows up at the grocery store, in a smell, in a song, in the middle of a sentence.
No one tells you that the hardest part isn’t always the loss itself.
It’s what comes after.
The remembering.
The holding it all together.
The pretending you're okay when you're not.
At Hearth and Healing, we don’t have all the answers.
But we do know what it’s like to miss someone so much it physically aches.
To give so much of yourself to others that you forget to breathe.
To show up for your people even when your own heart is breaking.
This space was made for you.
For the ones grieving quietly, with a smile on their face.
For the caregivers who carry the weight no one sees.
For the strong ones who never got a chance to fall apart.
We create things that feel like a deep breath.
A soft place to land.
A reminder that you are not alone in this.
Our designs are inspired by nature, by memory, by the kind of love that doesn’t go away.
By firelight and butterflies.
By strength that looks like softness.
By healing that takes its time.
This isn’t about fixing you.
You don’t need fixing.
It’s about honoring where you are.
And making space for what’s still beautiful.
Because grief isn’t a chapter you close.
It’s part of the story now.
So is love.
So is hope.
Welcome to Hearth and Healing.
We’re so glad you’re here.
The Branding Process
Reflection
Brand Creation Hearth and Healing
The understated comfort of the brand shines through in a muted way through the color palette, the worn "stamp" logo and assets created. The brand story is beautiful and meets it's intended audience where they are.
The story has to lead. I started with visuals and shifted into storytelling later. Next time, I’d reverse that. Let the story shape the design from day one.
If I were to do it again, I’d bring in more lived experiences from caregivers and grievers earlier in the process. More collaboration. More listening. Because this isn’t a brand meant to stand out—it’s a brand meant to sit beside someone when they need it most.
Hearth and Healing taught me that design isn’t just about what looks good. It’s about what feels true.
And that’s something I’ll carry with me into every project that follows.