Top of Funnel (Awareness & Discovery) The first step of my funnel is all about visibility—bringing new eyes to the TrendyMint brand through SEO, Pinterest, and YouTube. My goal is to attract highly qualified, niche-interest visitors who are already searching for help, inspiration, or resources related to decorated cookies and icing transfers. I create blog content optimized for long-tail keywords like “royal icing transfer templates free pdf,” which already ranks on Google’s first page. These blog posts are paired with high-quality Pinterest pins that drive consistent traffic, and supported by occasional YouTube tutorials that build authority and serve as evergreen assets.   Discovery content includes: Blog posts optimized for Google with seasonal, high-intent keywords Pinterest pins linking to blog posts, freebies, or landing pages YouTube videos showing tutorials or template walkthroughs Free digital downloads promoted via organic channels All TOFU content is SEO-aligned and visually branded to create recognition and build trust from the first click.   Middle of Funnel (Engagement & Lead Capture) Once visitors land on my site, the next goal is to convert them into subscribers. This is where lead magnets come into play. Every key blog post and high-traffic page includes a content upgrade or freebie download — like printable icing templates, cookie pricing cheat sheets, or Canva-based design tools.   These free offers are designed to match the intent of the page, making the opt-in feel natural and valuable. Once a visitor joins my email list, they’re immediately welcomed into a nurturing sequence that helps them understand what TrendyMint is all about.   Key components of the engagement phase: Embedded opt-in forms and exit-intent popups tied to each blog post’s topic Seasonal freebie landing pages linked from Pinterest Automated welcome email sequences to establish tone, trust, and value Monthly content aligned with blog + social platforms This stage converts organic traffic into email subscribers and introduces them to the larger brand ecosystem.   Bottom of Funnel (Nurture & Pre-Sell) The final stage of my funnel isn’t about aggressive selling—it’s about nurturing. Since my audience is still growing and often discovering cookie decorating for the first time, my focus is on delivering consistent value and building a strong, recognizable brand.   Email subscribers receive regular content that educates, inspires, and previews what’s possible with my digital templates and resources. While I’ve lightly introduced paid products, the emphasis remains on connection and consistency.   The nurture phase includes: Weekly or biweekly emails with tutorials, seasonal inspiration, and blog highlights Ongoing value-driven content to reduce unsubscribes and increase engagement Subtle CTAs introducing paid templates or subscriptions without pressure Occasional product previews to condition the audience for future offers These emails maintain audience engagement, warm up subscribers for conversion, and reinforce TrendyMint’s authority and creativity.   Strategy Summary This funnel is designed to grow sustainably without paid advertising. Every touchpoint — from a Google search to a Pinterest pin to an inbox email — is optimized to deepen connection, provide value, and position the TrendyMint brand as a go-to creative resource for bakers and cookie decorators.   The funnel is repeatable, scalable, and supported by real data from SEO performance, Pinterest traffic, and email metrics. It’s a system that works in the background to grow the brand while creating community.